Yes on 91 is getting the word out with the largest TV advertising campaign so far for an Oregon ballot measure in 2014. The $2.3 million ad buy will help make the case that a better way to control marijuana is to regulate, tax and legalize it for adults 21 and older.
Our first TV ads feature a strong endorsement from Oregon’s leading drug addiction expert, Richard Harris, the former director of Addictions and Mental Health Services in Oregon. He held the highest position in the state for directing drug treatment and addiction programs.
“Criminalizing marijuana ruins lives and wastes resources,” Harris said. “Instead of sending people to jail and turning them into hardened criminals, we should treat marijuana as a public health issue and create a system that raises money for prevention programs and mental health programs. Right now there is no state appropriated money in Oregon for drug and alcohol prevention programs, including for marijuana, but Measure 91 would change that.”
The ads featuring Harris and other high-profile endorsements will run on television stations throughout Oregon. The Yes on 91 campaign also already has several ads running on pre-roll online.
“This is the largest ad buy made by any marijuana regulation campaign in Oregon history,” said Yes on 91 campaign director Liz Kaufman. “The campaign will focus efforts on making the case to every possible Oregon voter, and more and more Oregonians and organizations are endorsing us every day.”
Harris joins retired state Supreme Court Justice Bill Riggs, the Oregon ACLU, the Oregon State Council for Retired Citizens and a growing number of Oregonians across the state who have endorsed the Yes on 91 campaign. Several independent polls show a majority of Oregonians support the measure, which would regulate, legalize and tax marijuana in a way that’s similar to the system for beer and wine, but more restrictive.
In Colorado, since the marijuana industry became legalized and regulated, use among teenagers has dropped and traffic fatalities have declined, according to Forbes Magazine. But in Oregon, seven percent of all arrests and citations are for simple marijuana possession, according to The Oregonian, giving the state one of the highest marijuana arrest rates in the country.
Measure 91 would regulate marijuana sales and possession at all levels; legalize use for adults 21 and older; and generate tens of millions in tax revenue for schools, police, drug treatment, drug prevention and mental health programs. More information: voteyeson91.com/.
“Measure 91 is expected to generate tens of millions of tax revenue every year,” said chief petitioner Anthony Johnson, “with a quarter of it going to drug treatment, prevention and mental health programs. That makes more sense than putting all the money into the criminal market.”

